Local Entrepreneur Spotlight: Mel Nielsen of Swank Hair Collections

Mel Nielsen is the founder & owner of Swank Hair Collections. Swank supplies high quality luxury hair extensions, lace wigs and a range of organic hair products for both women and men. 

Mel lives in Bayswater with her husband Peter and her young son, Owen. Her passion is to grow her startup  into an independent and strong business. The hair extension business is growing in demand every year. 

Swank’s customer base goes beyond the beauty market to include people who may have lost hair due to illness and even drag performers!

Mel grew up in Nairobi, Kenya. She lived in the Middle East for 10yrs before moving to Perth 9 years ago. 

Steve Lay is a big supporter of the people behind small and local businesses. He caught up with Mel for a chat about her business, how it began and where it’s headed.

Mel has also created a training arm to her business. She offers workshops for those wanting to learn more about the world of wigs and hair extensions. Swank Hair Extensions Training Certification provides the skills, knowledge, training, and materials needed to grow a clientele and business.

Find Swank Hair Collections online at swankhaircollections.com, and on Facebook, Instagram and Pinterest.


Steve from Lay2 Real Estate has 28 years experience matching buyers with sellers in Bayswater and the surrounding suburbs of Maylands, Bassendean, Morley, Mount Lawley, Bedford and Embleton.

Are you looking to buy or sell a property in the area? If so, complete the form below or contact Steve Lay via [email protected] or 0419 191 100.

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