Every real estate agent will want your business, that’s a simple fact. Every agent wants you to choose them. Every agent wants to get paid, that’s the bottom line. So whether you realise it or not, it’s a high stakes game to most agents. They want that selling fee right or wrong!
The age old question for the agent is, “how does an agent convince the seller to pick them, so they can get paid?”
To win the confidence of the sellers to obtain the listing, agents will generally tell you what you want to hear, tell you stories of successful home sales to building optimism on price. So adept at this, so smooth in the delivery you will never feel or suspect a thing.
Who can resist the confidence of the agent when they are pumping up the property and your optimism, it’s hard, very hard to resist.
After all, s/he’s the agent and they must know what they are talking about…right?
Does the highest “Quoted price” win the business? We don’t need to answer that, you already know the answer. Over the years you’ve seen the overpriced properties for sale, maybe you’ve even been one of the unlucky ones.
Bottom line is you will never know until it’s too late. Too late after the listing agreement has been signed, too late after you’ve possibly spent months on the market for all the buyers to see. All the market impact is gone.
Over exposed at the higher price, all that lost time spent attracting the wrong buyers. The usual outcome is the property sells well below the optimum price potential. I am sure that you wouldn’t want that to happen to you, would you?
You might ask yourself why are we writing about this?
Simply put, we would like you to understand where our motivation comes from at Lay2 Real Estate. Where the idea of offering you a guarantee that no other agent has ever dared to offer comes from.
We want to stand out from the crowded real estate agent market, we want you to see that our integrity is so very important to us.
And with that in mind the ability, skill set and motivation to genuinely help home sellers achieve the best price in the shortest amount of time.
Let us take the risk. Let the onus fall on us. That’s why we offer you the Lay2 Real Estate Guarantee.